Page One In A Post-Penguin World

Since late April 2012, a lot of website owner’s have been scrambling to figure what the heck went wrong.

Google made yet another update, this one titled “Penguin”, and it appears that many of the blogs with thin content (under 20 pages of indexed information) have suffered, even if they have many links to their site with the keywords they are targeting.

Even sites with thousands of indexed pages are now no longer being found for any search engine result.

What happened?

Well, it seems Google is now aware of the spun content, is able to detect the amount of original content on each site and to give a score to each site based on its amount of original thought.

Luckily, there are a number of smart people who analyze these things and have uncovered some key findings that identify who exactly is getting penalized, and what you can do to return to page one. They all say it has to do with unnatural links.

The guys over at Search Engine Watch have published some things you should stop doing immediately:

  • Stop comment spam using anchor text as your username. In the past, many website owners have tried using mass linking software that auto-post a backlink to their website and these kinds of valueless links is what Google is trying to get rid of.
  • Stop guest posting on crappy sites. It’s a good practice to contribute useful content in your niche, but too many people are posting crap on questionable sites, and these kinds of sites linking back to your website are no longer useful or recommended.
  • Article marketing has also been thrown into question. It appears if the majority of your links are coming from thin content sites, these links are now being heavily discounted and reducing your website’s authority. I still consider the major article sites, such as EzineArticles, go articles, and Articles Base are worth contributing to, but any system you have for mass submission to many sites may be having a little effect now.
  • Linking from bad neighborhoods was also mentioned, so if you are using any link spraying system, either paid memberships or blog networks now is a good time to cancel and stop using them.
  • What they call on-site SEO, or search engine optimization, still seems to be an important part of what is working now. This means your post should have your keyphrase in places that let the search engines know it is the topic of your page. Usually, that means in the header (H1), h2 and h3, and an alternative description of the images you use in your posts. Having your keyphrase near the end of your web page has also been shown to help increase ranking.

There are some things that can definitely boost your page one results, including adding more valuable content to your site and making it relevant to the other content on your site. It’s an awesome idea to interlink one post to your other posts, as this tells the search engines your website is highly related content.

Of course, that means putting in an effort of one type or another, and I guess that’s another thing that will really help you: putting in focused effort into one web project. I bet if you took a winning idea and stuck with it, you’d have something to be really proud.

Want to learn more about Luis Rojas Alves?

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